The French hotelier Arnaud Zannier brings the same sense of timeless sophistication to his home

A sense of timelessness combined with simplicity and sophistication characterises Arnaud Zannier's collection of hotels, as well as his shoe business. It is a design ethos reflected in his family home near Ghent
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Michael Sinclair

'A lot of luxury brands use the same interior designers and architects all over the world and the hotels look the same wherever they are,' says Arnaud. 'We want Zannier to be recognised for a quality experience and unique interiors. The idea is that, over time, the interiors of the hotels will gain added character.'

Another old friend, French chef Julien Burlat, was added to the small team at the heart of Zannier Hotels. Arnaud and Julien have known one another since they were children, and Julien also found his way to Belgium, opening the Michelin-starred Dôme restaurant in Antwerp, as well as a brasserie and bakery. He runs La Ferme de Mon Père, the restaurant at Le Chalet Zannier.

Arnaud's future plans include the expansion of his hotel business with the ambition of creating a portfolio of highly individual retreats. A second hotel, Phum Baitang, opened last year in Cambodia close to Siem Reap and Angkor Wat. Comprising 45 timber villas plus two restaurants and a spa, it's a more ambitious project, with the concept masterminded by Johan and the interiors by Geraldine, while Paris-based firm AW2 headed up the architecture. There are also plans for a finca in Menorca and work is underway on the biggest project to date: a 90-room resort arranged around a private bay in Vietnam, created in collaboration with Studio KO, designers of London's Chiltern Firehouse.

'We have a small team, but we also like to work with different architects on different projects to bring in fresh ideas. In Vietnam, I think we can push it up to 90 rooms and still keep the same kind of atmosphere that makes the hotels unique to us. It is a perfect setting - very green and wild. We want to keep it very pure and protect the surroundings. The atmosphere and the feeling of the country is so important to us; you don't want to sit in a bar in Vietnam that feels exactly the same as a bar in London. For me, emotion is always the most important part of it all'.

Zannier Hotels: zannier.com