Tech entrepreneur Rose Hulse brings sophisticated comfort to her Georgian home

Californian tech entrepreneur Rose Hulse has brought a fresh perspective to the renovation of a Georgian house in the West Country, combining sensitivity to its origins with her desire to create a colourful and comfortable home for her family

After receiving her university degree in business, Rose worked in publishing and then in film, at the Sundance Institute, later spending time in Argentina and in New York. In 2012, wanderlust raised its head again. ‘I wanted one more adventure before settling down,’ says Rose, who decided on impulse to move to London. ‘Within six months, I was dating George, who works in shipping, I had set up my own tech company and my life changed completely.’

In October 2020, reacting to the many nights spent at home during lockdown, her company morphed into the inspirational app ScreenHits TV, with which subscribers can integrate their streaming platforms in one place. She was recently included in Variety magazine’s inaugural Silicon Valleywood Impact Report.

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The sofas are upholstered with Robert Kime fabrics – one is covered in ‘Chenille Stripe’ cotton and the other, bought at Salisbury salerooms Woolley & Wallis, in ‘Red Velvet’. The cushions are from Katherine Fraser.

Paul Massey

Life in the country with their two daughters, aged two and six, offered an invaluable antidote to George and Rose’s high-octane business lives in London and, having acquired the house, they moved in without delay. ‘I realised the importance of listening to the house,’ says Rose. ‘I was aware that some of my ideas might not be compatible with those of the Georgian period, so we lived in it for a few years, before making any major decisions.’

Eventually they turned to architectural firm Simon Morray-Jones, which specialises in 18th-century buildings, for help with planning permission, the restructuring of the library, kitchen and boot room, and the restoration of the original features. Later, Robert Kime’s team gave advice on upholstery and fabrics.

Bookcase ideas

The bookcases were designed by Rose and built by Brian Purnell from Distinctive Country Furniture. Walls in ‘Mossy Stone’ by Dulux create a refined backdrop. The painting above the mantelpiece was bought in Hamburg, where Rose’s husband George has an office.

Paul Massey

As you enter the house, a magnificent stone hallway offers up a tantalising vista through the library to the conservatory beyond, overlooked by a bust of the Greek mythological figure Laocoön. The paint colour here is ‘French Blue’ by Edward Bulmer Natural Paint. ‘It was a risk, as it would have to cover the entire hall and the well of the stairs,’ says Rose. ‘So thank goodness it worked – it brings both a masculine energy and an intimacy to the space.'

The blue colour scheme continues in the first room to your right, the music room. However, here a more theatrical shade, Farrow & Ball’s ‘Drawing Room Blue’, provides an inspired backdrop for the grand piano that sits, as though on stage, in the bay window.

In the conservatory the bench was a gift from Georges mother and the cushions are from Katherine Fraser.

In the conservatory, the bench was a gift from George’s mother and the cushions are from Katherine Fraser.

Paul Massey

Two previously damp little rooms beyond this were amalgamated and became the library. Here, the bookcases were designed by Rose and crafted by Distinctive Country Furniture, and new Georgian-style panelling and french windows opening out to the garden were installed. The space leads directly into the conservatory, which is fragrant with miniature lemon and lime trees.

The dining room, to the left of the front door, is entirely lit by candles at night, creating a warm glow, which is enhanced by walls in Farrow & Ball’s ‘Eating Room Red’. The Georgians discovered that a warm Etruscan red lent itself to the reflections of silver and crystal when the table is set – as it does to this day.

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Rose in the dining room.

Paul Massey

A massive dresser in the kitchen beyond could conceivably be original and was moved from the opposite wall to accommodate a new window. ‘We added wainscoting behind it to give an older feel, kept the elevated ceiling height and painted the beams,’ says Rose. ‘I bought several different chairs on Ebay rather than a set, to get the feeling of a home that had evolved naturally over the years.’

As you go through the grand hall and up the stairs, past a portrait of Rose by painter Simon Watkins, you catch a glimpse of the lively ‘Darwin’ wallpaper – an 18th-century design produced today by Little Greene – in the master bedroom. To simultaneously embrace English country life and the Georgian period as a Californian is quite a feat, and Rose seems to have achieved this effortlessly.

Simon Morray-Jones: sm-j.com | Robert Kime: robertkime.com