Wiggy Hindmarch's elegant Queen Anne house overlooking the Thames in west London

The designer behind stylish fashion brand Wiggy Kit has given this unusual London house a glamorous makeover, full of American and Bahamian influences
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A bespoke armless sofa by Lawson & Wood occupies the wall on the left, upholstered in Lisa Fine's ‘Cochin’ in burnt sugar. The coffee table is the ‘Cockpen’ design from Sibyl Colefax & John Fowler.

Rachael Smith

Wiggy brought her reluctant spouse to see it, and as she tells it, ‘he was silent all the way round, he wouldn’t even make eye contact with me. My heart sank. But when we got back into the car at the end, he said “We’re going to have to try and buy it, aren’t we?”’ It wasn’t an easy process, since the house’s then-owner was a well-known fashion and homeware designer, and the listing made it onto the front page of The Times’ weekend property section. Inevitably, the couple ended up in a bidding war, but finally, much to their relief, they won and the house was theirs.

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The room occupies the entire depth of the house, with the back window overlooking the garden. A pair of slipper chairs by David Seyfried are topped by cushions in Lisa Fine's ‘Ayesha Paisley’.

Rachael Smith
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A large painting by Sydney Albertini hangs above the sofa.

Rachael Smith

It is easy to see why they both found the place irresistible. Beyond those magnificent river views, the house has a grand façade which lends it serious kerb appeal, but its shallow footprint (it is in most parts only one room deep), makes it more manageable than it appears. This shallow depth also gives many of the rooms a double aspect, so that light floods in both from the river to the south and the large back garden to the north. This is the case for the drawing room, which runs from front to back on the ground floor, and the main bedroom and bathroom above, which form a luxurious suite on the first floor along with a dressing room.

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The morning room opens off the entrance hall and overlooks the back garden. Wiggy had the walls and ceiling lined in trellis panels, while a chandelier from Cox London forms a centrepiece. The chairs are from Soane Britain's antiques collection, and have cushions made up by Imella Design in custom fabrics from Namay Samay. The wall lights are from Jamb.

Rachael Smith
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Wiggy, wearing the ‘Lyford’ top and skirt from her own Wiggy Kit line, in the morning room. The antique cabinet behind her is from Lorfords.

Rachael Smith
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Framed antique Spanish playing cards decorate the walls in the morning room. The mirror over the fireplace is from Jamb and the wall lights are from Rose Uniacke. The jib door opens into the kitchen.

Rachael Smith

Given that the stylish previous owner had done a beautiful job decorating the house, there was no huge rush to put their own stamp on it, and the couple lived there, in fact, for about six years before embarking on a refresh. It wasn’t something Wiggy undertook lightly. ‘Decorating is agony for me,’ she laughs. ‘I’m a perfectionist, so I won’t do things half-heartedly. I find this with designing for Wiggy Kit as well. At the beginning of the process, I have so many ideas and references in my brain and it’s hard to get them all out. I was having sleepless nights trying to work out whether I’d have this fabric over that fabric, I was so worried about getting it exactly right.’

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A set of Hans Wegner's CH47 chairs surrounds a long dining table in the kitchen extension. The kitchen is by Plain English.

Rachael Smith
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A larder by Plain English provides storage behind the main kitchen.

Rachael Smith

While there may be far too many fabrics out there to easily choose from, Wiggy did at least have a strong aesthetic to guide her decisions. Having lived in The Bahamas and also in the United States, there is a distinctly beachy American feel that runs through the house. ‘I really love that old school New England version of a British look,’ she says. ‘The full-on British look is a bit too traditional for me, but the American version feels fresher, more simplified.’ People often tell Wiggy that her house has a Bahamian vibe, and she agrees ‘it does feel more like a warm weather house than a cold and rainy London house.’ There are particular elements that make that the case: the distinctive trellised walls of the morning room, for example, or the coastal blue and white scheme of her daughter’s bedroom on the attic floor. Her own bedroom has a raffia wallcovering (‘very tropical’) and fabrics featuring bold, large-scale patterns on crisp white backgrounds. As Wiggy says, the simplified nature of the schemes lends the rooms a polished, American feel. ‘One quite American thing to do is to stick quite strictly to three or four colours in every room and then just work with different tones and textures within those colours. It feels calm, rather than being a jumble.’

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Upstairs, a four poster bed made by Nicholas Walton and draped in Lisa Fine's ‘Ayesha Paisley’ in coral/tea anchors the rich scheme, along with a grasscloth wallcovering from Phillip Jeffries and a bespoke rug by Jennifer Manners. The bench at the end of the bed is from William Yeoward and the bedside tables are from The Lacquer Company, with lamps by Paolo Moschino.

Rachael Smith

In most of the house, the work (however agonising) was largely a case of redecorating, though Wiggy installed a beautiful new Plain English kitchen in the long garden extension. The top floor, however, where the couple’s daughters have their rooms, is unrecognisable from its previous incarnation. ‘There were three bedrooms and one bathroom up there, and my daughters would just be fighting unbearably over the bathroom all the time,’ she explains. Now, in a much more American arrangement, there are still three bedrooms, but each has their own bathroom. The former bathroom is now a charming spare bedroom with a bath under the window and a loo squeezed into a half-glazed ‘cabin’ in one corner, and Wiggy ingeniously split one of the other bedrooms into two bathrooms. The whole floor seems to transplant you to a Cape Cod holiday house, with its characterful wooden panelling and the glamorous blue and white scheme of the largest bedroom.

Wiggy refers to the top floor as ‘a bit of a fantasy floor’, but the whole house has something of a fantasy feeling to it, and it’s a deliberate choice. ‘When we go on holiday, I always want to find the things in the place where we’re staying that make me relax and enjoy it, and then I want to bring a bit of that magic back into the everyday. I want to feel like I’m on vacation in my house every day. Why save that feeling up for two weeks a year?’