About
Crucial Trading design, manufacture and distribute the finest and most innovative flooring and rugs. Leading the way in creative design since it was founded in London in 1986 by an entrepreneurial couple who saw a gap in the market, the brand today remains true to its original core values – to continuously explore new weaves, textures and patterns using 100% natural materials.As members of The Carpet Foundation, Crucial Trading adheres to the rigorous standards of service and consumer codes of practice, approved and monitored by the Trading Standards Institute. Sourcing the perfect floorcovering with impartial advice enables their customers to buy with confidence.
