About
Holland Cassidy is a London-based atelier specialising in bespoke, handcrafted rugs and carpets for luxury residential and commercial spaces. Founded by Eloise Holland and Emma Cassidy, the brand draws on 30 years of expertise, blending artistry and craftsmanship to create high-quality, sustainable designs that transform functional objects into striking interior statements.The brand’s design ethos celebrates colour, texture, and emotion, with each piece carefully crafted to complement its surroundings. From bold, abstract designs to intricate patterns, their hand-woven, hand-knotted, and hand-tufted rugs emanate warmth, sophistication, and timeless appeal.Holland Cassidy exclusively uses noble natural fibres such as wool, silk, jute, and cotton, ensuring durability, luxury, and environmental consciousness. Its fully integrated manufacturing process allows for complete quality control while preserving heritage techniques.Holland Cassidy values human connection, forging meaningful collaborations with manufacturers, interior designers, and clients. Every rug is tailored to the client’s vision, ensuring a distinctive, personalised touch. The brand’s expertise in the high-end rug market has earned a reputation for excellence, working closely with architects and designers to craft custom statement pieces.With a strong commitment to sustainability, Holland Cassidy aligns with the rise of conscious consumerism, creating rugs that are not only beautiful but also environmentally responsible timeless investments.The brand draws inspiration from art, nature, fashion, and textiles, infusing each design with unexpected details that captivate. Their creations blend elegance and modernity, offering versatile, luxurious, and enduring pieces.At the heart of Holland Cassidy is its bespoke service, where clients can co-create one-of-a-kind rugs from concept to completion. This collaborative, client-focused process ensures that each piece is a unique work of art crafted with impeccable attention to detail and individuality.
