40 pink paint ideas from the House & Garden archive
The cultural history of pink has seen the colour morph both in terms of its gender associations and socio-political alignments. In The Secret Lives of Colour, Kassia St Clair describes how ‘the strict girl-pink boy-blue divide only dates from the mid-twentieth century’. Blue – the traditional colour in which the Virgin Mary is depicted – was seen as the more feminine, delicate colour. Whereas pink, basically a toned-down red, was by association the colour of strength, masculinity and warfare.
Over the 20th century pink enjoyed a renaissance, particularly in the shade described as ‘shocking pink’, which became ‘the colour of choice for ... women who wanted to be both seen and heard’. Fashion designer Elsa Schiaparelli was immediately enchanted with the colour, using a shade for the packaging for her first perfume and deploying it in many of her subsequent clothing designs. Marilyn Monroe later immortalised shocking pink with the dress that she wore to sing ‘Diamonds are a Girl’s Best Friend’ in Gentlemen Prefer Blondes. And, of course, the mid-2010s saw the rise of the now-ubiquitous ‘millennial pink’, a shade which achieves a happy medium, being both bright and muted, light and dark. Rose gold, a shinier cousin to millennial pink, also became another of the millennial generation's favourite colours, manifesting on everything from iPhones to bathroom hardware.
Soft, nude-toned pinks in interiors are having a particular moment these days; Farrow & Ball’s ‘Setting Plaster’ is a perennial favourite, much loved for its ability to provide a flattering backdrop. Edward Bulmer Natural Paints’ ‘Cuisse de Nymphe Emue’ is a similarly gentle hue, along with Bulmer’s ‘Jonquil’ and ‘Nicaragua’, as well as ‘Temple’ by Papers and Paints. All have warming tones of yellow and brown mixed in. Cooler, more candy-hued pinks also have their place (we love Farrow & Ball’s ‘Calamine’), and there’s a special place in our heart for people who are willing to go full tilt with a hot pink. In the right room, it can be spectacular.








































