At home with The White Company founder Chrissie Rucker

The family has been going to Klosters for about 15 years and all the children have learnt to ski there. They often stayed with Nick's sister, who has a chalet, and then in 2012, some friends of Nick's sister mentioned a penthouse that had come up for sale. Initially, both Chrissie and Nick were reluctant to look at it, but when they visited, they fell in love with the place.

'With this plugged-in world that we live in, we try hard to keep the children doing things outdoors, so we do ski together as a family,' says Chrissie. 'And the lovely thing about Klosters is that it still has an old-fashioned charm and is very unspoilt. You see everyone shopping in the Coop - even the King of Sweden - and when you ski, it isn't too crowded. The mountains are well looked after.

'Nick learnt to ski when he was little and as a result is fearless. But I learnt in my twenties, so the children are always saying, "Hurry up, Mummy, why are you so slow?" I don't have the same feeling of confidence.'

Nick, too, savours the benefits of country living. He launched the men's clothing company Charles Tyrwhitt in 1986, before he met Chrissie, and his company is also growing, both online and with dedicated stores. He has a separate online-feedback company, called Feefo, and invests in a number of other businesses. Like Chrissie, he works from their country house for a good portion of the week. Sharing an office means that they can draw on one another for advice. 'I like to think I'm an entrepreneur,' says Nick. 'I suppose if you are in a family where there is one business, which is more usual, then it can be scary if things are not going so well. But when you have two businesses, one or the other will be doing well and that makes it all much less stressful for us both.'

Their son Tom, 21, is also showing an entrepreneurial spirit, having written a successful app at a young age and is now making films and working at an events company, balanced with his university studies. Ella, 19, is also at university and, along with her sisters, aged 17 and 13, still loves riding.

'One of the reasons I am so passionate about riding is that it gives you resilience,' says Chrissie. 'When you compete, you fail a lot. You fail and fail, and then you might have a really good day. People tell me I am very calm and I think it's down to all those years of falling off horses. You learn to live with it and have another go. Running a business is not easy and sometimes things do go wrong. So you have to put it right and think that tomorrow is another day. It is a good life skill to have.'