Modern country style comes to the city in Emma Sims-Hilditch's London house

With its mix of clean lines and natural textures, the townhouse of interior designer Emma Sims-Hilditch pays homage to its London setting, while serving as a reminder of her rural roots.

This sense of marrying the rustic and the modern is typical of the designer’s approach. ‘When we’re at home in Wiltshire, we’re always outside, whether walking or gardening,’ she says. ‘I felt driven to create a connection with nature here, too.’ Where their rural barn conversion features exposed stone, iron handrails and stone steps, here walls are papered with a mix of gentle botanicals or clad in painted tongue-and-groove, while oak handrails and cabinetry introduce warmth and texture.


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But this house also represents something of a creative departure. ‘Designing it felt like a new beginning,’ reflects Emma. ‘It marked a transition in my career. Suddenly, I had a desperate urge to experiment with pattern and be braver with colour.’ A case in point is the large-scale ‘Carnival’ wallpaper by Michael Szell from Christopher Farr Cloth in the main bedroom. Its dramatic design is offset by a neutral scalloped headboard and the graphic lines of the metal doors opening into the bathroom. In the lower-ground-floor sitting room, burgundy walls provide an urban contrast to rustic oak-cladding. A hand-blocked Marthe Armitage wallpaper in the kitchen offers a crisp backdrop to a Swedish Mora clock.

This country-city appeal takes its cue not just from classic English schemes but also from further afield. ‘Historic cities like Antwerp are always an inspiration, as are hotelier Jocelyne Sibuet’s relaxed Provençal interiors,’ Emma says. The family’s skiing trips to Switzerland are echoed in the chalet-style wooden elements, while her love of Belgian design is evident in clean silhouettes and raw textures.

An unexpected boon of this renovation lies in the building’s resulting versatility. It has also proved a breeding ground for new ideas (‘We have refined the perfect fitted wardrobe design now, from shelf arrangement to inset lighting’) and also prompted a different way of living and working. Early on in the project, Emma and her mother paid a visit to a small design-led hotel in Ghent – The Verhaegen – which also functions as a home, office and shopfront for its owners. ‘We haven’t taken the concept quite that far, as nothing here is for sale,’ says Emma. ‘But I was inspired by that modern, multi-platform environment.’ The house is now used for hosting clients, members of the Sims Hilditch design team regularly stay overnight and – most importantly – the children drop in and out. Much like Emma’s modern-country approach, it is an arrangement that is both infinitely appealing and subtly forward-thinking.

Sims Hilditch: 01249 783087; simshilditch.com

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