A one-of-a-kind Georgian townhouse restored and updated to its owner’s unique vision

When he first bought his disjointed Holland Street townhouse, Kerem Ozelli was taking on a challenge. Inspired by modern art and contemporary luxuries, he set about reshaping it to his own particular vision
Image may contain Furniture Living Room Indoors Room Couch Table Building Housing Coffee Table and Interior Design
Paul Massey

Work began on excavating the existing lower ground floor, extending the building at the back and on the sides, and rejigging all five floors, as well as replacing services and fittings. At the same time, Michaelis Boyd used reclaimed bricks, lead roofing and stained pine to maintain the historical character of the house. “The project was very hands-on,” Kerem recalls. “It was pretty much bare-bone.” Even the paint used in the house had to be in character – Kerem went to a specialist paint mixer in Belgium called Pure & Original. “They make it like they made it 300 years ago. I had a specialist painter almost living with me for three, four months.”

While the renovation was ongoing, Kerem was deciding on his own interior design scheme, visiting exhibitions and galleries for inspiration. His own art collection includes a range of 20th-century British abstract art, encompassing pieces by Scottish artists Alan Davie (“He painted like Pollock, standing up”), William Scott and Craigie Aitchison, and the photographer Harry Benson. Describing himself as “quite passionate about design,” Kerem came up with a number of his own idiosyncratic designs for the house, including the squared metal towel rails hanging above the bath, and the vast majority of the furniture. “From the dining table, to the beds, to the sofas – all that stuff is basically my design.” What wasn’t designed was picked up from antiques shops in Hammersmith, Pimlico and on Old Brompton Road.

Functionality, he explains, was at the heart of what he wanted to do. During the design process, Kerem visited a couple of historic Georgian houses in Spitalfields for inspiration and information about his own. “In one of the houses, the husband and wife were like, ‘We’re living in the 1700s.’” They were putting buckets under leaking roofs, at peace with the ramshackle history of the place. But Kerem was unconvinced. “It hit me; I’m like, ‘What the hell? Times have moved on.’” And so he decided to bring in “all the luxuries, all the technology” of modern life. So, while the physical material of the house is in keeping with its original fabric, fibre optics run invisibly throughout, he says.

The result is a house that is as individual as its owner, unlike any you’ll find in London. Venerable even before the modern, art-informed renovation began, it has now been proudly brought back to life.