The enduring appeal of the Bloomsbury look

What is it about the Bloomsbury aesthetic, with its ultimate expression at Charleston and in the designs of the Omega Workshops, that is still so influential for interior designers today?

But does all this imitation raise questions about artistic integrity? It's a concern for Cressida Bell, the granddaughter of Vanessa Bell and a successful decorative artist and designer herself. "I think there can be a sense in which people use the Bloomsbury idea of looseness and freedom to do slightly shoddy, slapdash work. As with artists like Matisse and Picasso, it takes a huge amount of skill, discipline and practice to create that kind of effortless aesthetic - it's not actually effortless at all. Charleston is wonderfully liberating, and it's fantastic that people come away from a visit thinking 'I'd like to do that myself,' but the commercialisation of it is not always successful." It is perfectly possible, however, as Bell notes, to be inspired by the Bloomsbury look and also create something that has its own skill and discipline behind it. "I think Cambridge Imprint, who have designed some products for the Charleston shop, make delightful things, with a real sense of proportion and detail."

The enduring legacy of the Bloomsbury aesthetic undoubtedly lies in that very freedom and effortless appearance that is so hard to recapture. Even if imitations of the look aren't always able to live up to their originators, the sensibility that emanated from Charleston and the Omega Workshops are a constant reminder to bring a little playfulness into our spaces.